Last updated: 1st April, 2021 cricketlivezone24 (“Company,” “we,” “us,” or “our”) operates various content-driven websites, primarily focusing on comparison content, offering comprehensive information, comparison tables, and resources about various goods and services. This Privacy Policy is a part of our Terms of Use (“Terms”) and governs our privacy practices for users who access our websites or use our services. It outlines how we collect, use, and share user data, in compliance with relevant regulations such as the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), where applicable. Lawful Basis for Processing Data Under the GDPR, we process data on the following lawful bases: Contractual necessity: When you sign up for our services, we process your personal data to fulfill our contractual obligations. Legitimate interest: We may process data for purposes such as direct marketing or online identifiers when you access our services. Consent: We process personal data when you have provided consent to do so. We encourage you to review this Privacy Policy thoroughly before using our services to make informed decisions. For any questions regarding this Privacy Policy, please contact us at: [email protected]. Data Collection and Use We collect two types of data depending on your interaction with our website: Non-Personal Data: This includes information that cannot identify you, such as browser type, operating system, device type, navigation patterns, language preference, and general location data. This data is used to improve our services and optimize website functionality. Personal Data: This includes identifiable information, such as your IP address. Although IP addresses may not be considered personal data in all jurisdictions, we treat them as such in compliance with applicable laws. How We Use Your Data Non-Personal Data: We use this data solely to enhance the operation and functionality of our website. Personal Data (e.g., IP address): We use IP addresses to maintain, protect, and manage the website and services, customize your experience, conduct analytics, and prevent fraud and security issues. Cookies and Tracking Technologies We use cookies and similar technologies to improve website functionality and enhance your experience. Cookies help with tasks like navigating between pages, remembering preferences, and improving website speed. There are several types of cookies we use: Essential and Security Cookies: Necessary for the website to function properly and ensure security. Analytics and Performance Cookies: Help us understand how users interact with the website. Targeting and Advertising Cookies: Used to deliver personalized ads based on your browsing activity. Third-Party Links Our website may contain links to third-party websites whose privacy practices differ from ours. We are not responsible for these third parties and encourage you to review their privacy policies separately. Sharing Data with Third Parties We only share your personal data under specific circumstances: With your consent. For policy enforcement or in response to legal claims. To protect third-party rights or public safety. For law enforcement purposes. With affiliates or in the case of a corporate transaction (such as a merger or sale). With service providers who perform functions on our behalf. Data Retention We retain your data as long as necessary to provide our services, comply with legal obligations, resolve disputes, or enforce agreements. You may request deletion or correction of your personal data at any time by contacting us. User Rights Depending on your jurisdiction, you may have certain rights regarding your personal data, including: The right to access, correct, or delete your personal data. The right to restrict or object to the processing of your data. The right to data portability. The right to file a complaint with a supervisory authority. The right to withdraw consent at any time. To exercise these rights, please contact us at: [email protected]. Security We implement industry-standard security measures to protect your personal data. However, no online transmission is entirely secure, and we cannot guarantee the security of your data against unauthorized access. Children’s Privacy Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us, and we will take steps to delete such data. International Data Transfers We may store or process your personal data in various countries. If you access our services from outside the European Economic Area (EEA), your data may be transferred internationally. We take appropriate measures to ensure adequate protection for data transferred outside of the EEA. Do Not Track (DNT) Disclosure Our website does not respond to Do Not Track signals. Amendments to the Policy We reserve the right to amend this Privacy Policy from time to time. Any changes will be posted on this page, and the "Last Updated" date will reflect the latest version. Continued use of the website after changes implies acceptance of the updated policy. Contact Us If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your rights regarding your personal data, please contact our Data Protection Officer at: [email protected].